Out-of-Home Video Ad Bureau Unveils Guidelines

NEW YORK (AdAge.com) -- As broadcast TV ratings continue to decline in a manic-depressive economy, marketers are more rampantly searching for new, scalable venues to place their video-based ads. Helping to accelerate the conversation is the official debut of the Out-of-Home Video Advertising Bureau's Audience Metrics Guidelines, announced today at an all-day OVAB Summit in New York.

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